Can I Use Winning Ads to Create Facebook Lead Ads (Instant Forms)?

Written By Wilco

Last updated 8 days ago

Some advertisers prefer using Facebook Lead Ads (also called Instant Forms) instead of sending people to a website. These ads open a form directly inside Facebook or Instagram, allowing people to submit their information without ever leaving the platform.

To answer your question - YES, Winning Ads fully supports publishing to Lead Ad campaigns (Instant Forms) and also Call Ad campaigns.

✅ How It Works

  1. Create your Lead Ad or Call Ad campaign in Facebook Ads Manager first (including your Instant Form setup or call configuration). Facebook requires at least one ad to publish the campaign - just create a demo ad, then turn it off immediately.

  2. Generate your ads in Winning Ads as usual.

  3. Publish directly to your Lead or Call campaign using the same "Publish to Meta" flow you'd use for any other campaign.

That's it. No workarounds, no copy-pasting, no extra steps. The publishing process works identically to traffic or conversion campaigns.

Supported Conversion Locations

Lead Ads work across all conversion locations Meta offers:

  • Instant Forms

  • Instagram Direct Messages

  • Messenger

  • Website with Lead Form

  • And others

FAQ

  • Can Winning Ads create the Instant Form for me? No. You'll create and configure your Instant Form inside Facebook Ads Manager. Winning Ads handles the ad creative - the copy, images, and publishing.

  • What about the phone number for Call Ads? Same deal. Set up your call configuration in Ads Manager first, then publish creatives from Winning Ads into that campaign.

  • Why do I need to create a demo ad first? Facebook won't let you publish a campaign without at least one ad in it. The demo ad just gets the campaign live - turn it off, then use Winning Ads to add your real creatives.